عنوان مقاله [English]
Looking at recent developments in international affairs and increasing the role of the media in streamlining the foreign policy cycle, a new arena has emerged in foreign policy which is called media diplomacy, which in principle influences the role of the media in world public opinion and policy change. The impact of global television on resolving political issues and using them as a tool to guide public opinion and put pressure on those involved in foreign policy (as a tool of soft warfare) prompted the author to highlight the effectiveness of international communication in information exchange and international political propaganda; provide a new reading of soft warfare at the level of international relations. Some thinkers believe that in today's turbulent world, global broadcasting by international television networks is essential. Today, global television networks, with the coverage of world news and international events, attract public opinion to the events they are interested in and induce their analysis and interpretation. According to the author, the international flow of information is such that technocrat countries gathering information and communication by creating myths, commercial and political propaganda, conveys their messages to many audiences at the national and international levels, and conveys the necessary political, economic and cultural information in line with their political interests.