Document Type : Original Article from Result of Thesis
Highlights
Introduction
A diaspora refers to a transnational community that has relocated from its home country due to political, religious, wartime, or exile reasons and settled in another country. A diaspora brings civilizational, cultural, religious, normative, and value characteristics from its homeland to the host society, often retaining these components subjectively and objectively. This retention can hinder full integration into the host society, as diaspora members may aspire to return to their homeland. Therefore, the primary goal of a diaspora is to preserve and promote its cultural and identity heritage. Cultural diplomacy in modern nation-states serves as frontline diplomacy, aiming to connect with both ordinary citizens and elites through various components and Instrument. These include civilizational, artistic, cultural, and religious elements, as well as language, literature, norms, and values, all intended to influence public opinion within and beyond national boundaries. Track II diplomacy operationalizes these components and Instrument, facilitating the link between cultural diplomacy and diaspora engagement. This applied research investigates the role of diasporas in cultural diplomacy. The hypothesis suggests that diasporas, as subsets of societies, bring civilizational, cultural, religious, normative, and value characteristics from their home countries to host societies, actively disseminating them. Cultural diplomacy thus seeks to engage with host societies through these components.
Methodology
This research explores the complex relationship between diasporas and cultural diplomacy through the use of track II diplomacy. The study adopts an inductive approach to data collection, utilizing library and online resources. The data are objective and historical, and the investigation follows a descriptive-analytical method.
Findings
The overlap between diaspora and cultural diplomacy is significant. As a diaspora seeks to replicate its culture in the host society, cultural diplomacy aims to introduce its own culture to the host country. Both endeavors seek to influence elites, the general public, and the host state. Consequently, a substantial application can be established between the two concepts. Along its discoursal expansion, cultural diplomacy is perceived as a transnational process that can be undertaken not only by governments and their organizations but also by civil society and private sector stakeholders. “Some states have attempted to exert influence over their diaspora by establishing national institutions and cultural associations outside of their homeland. In partnership with the founders of their diasporic communities, they implemented nationalist policies aimed at promoting the native language and culture. As a result, governments and international organizations have increasingly launched diaspora engagement programs, and diaspora has emerged as a salient feature of the current global society” (Adamson, 2019, 211). Diaspora employs a diverse range of strategies to expand the realm of cultural diplomacy, “from branding to introducing music, food, and cultural norms,” which can play a significant role in the cultural economy (Minto-Coy, 2016: 13).
Diplomacy, shaped by this paradigmatic shift, has undergone a profound transformation, transcending the traditional boundaries of classical and modern diplomacy to encompass a more comprehensive array of techniques and approaches that actively engage non-state actors. Track II diplomacy stands as a prime example of this evolution, characterized by its emphasis on leveraging the influence of non-state entities to achieve diplomatic objectives. Within this new framework, track II diplomacy offers a valuable opportunity to tap into the potential of diaspora and cultural diplomacy. This approach serves as a technique for harnessing the capacities of informal actors to advance a strategic discourse aimed at influencing public opinion, achieving shared goals, and fostering relationships that promote mutual understanding in cultural and political spheres. In pursuit of these objectives, cultural diplomacy can effectively leverage the potential of migrants and diaspora communities within the host society. Diaspora communities, in their efforts to establish a distinct identity, often create a variety of institutions, such as charitable organizations, schools, religious centers, and cultural institutions, all of which contribute to the promotion of their homeland’s culture and identity in the host society. Simultaneously, organizations responsible for implementing cultural diplomacy set up educational, cultural, and religious institutions to connect with the general public and elites in the host society. They also strive to foster reciprocal relationships and engage their diaspora communities through initiatives such as language instruction, which aim to raise awareness and promote their cultural and identity-based components within the host society.
Results
Due to increased migration, the concept of diaspora—a classical notion within transnational societies—has gained significant relevance over the past two decades. It represents a segment of the migrant community that carries and preserves civilizational, cultural, religious, normative, and value characteristics from their homeland, transplanting them into the host society. While maintaining subjective and objective links to their native land, diasporic communities avoid cultural assimilation in the host society. Therefore, when discussing the culture and identity of diasporic communities, it is crucial to acknowledge their ability to fulfill diverse roles in preserving civilizational heritage and contributing to strategic planning, demonstrating their effectiveness. Cultural diplomacy, a critical aspect of international relations, encompasses a wide range of elements frequently utilized in national discourse. States aim to expand its application to the international arena. The findings of the current study suggest that diaspora and cultural diplomacy in the new international order have undergone a paradigm shift. They now focus less on fostering state-centric cultural relationships aimed primarily at disseminating and promoting cultural and identity components aligned with political leaders’ preferences. Instead, they now focus predominantly on national and international branding and neo-propaganda, as perception management (mind control) plays a pivotal role in this process. As such, diasporic communities and cultural diplomacy practitioners must adopt a new perspective and employ appropriate techniques to influence other actors in the face of cultural globalization and the emergence of new non-state and quasi-state actors and transnational organizations. Lastly, cultural diplomacy utilizes culture and identity as its central components in shaping roles, while the diaspora, which shares these components, seeks to distinguish itself as a unique community. It serves as the interpreter and executor of cultural and identity-building traits rooted in its homeland. Therefore, culture and identity, as primary components shared by both diasporic communities and cultural diplomacy, can mutually contribute to their advancement towards common goals and serve the foreign policy objectives of their respective states. Through track II diplomacy, diasporas can function as components and Instrument of cultural diplomacy.
Subjects