Self-negative imaging in the International arena and its impact on Health Tourism in Iran

Articles in Press

Document Type : Original Article from Result of Thesis

Authors

1 Ph.D. Student of International Relations, Department of Political Science and International Relations, South Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Professor of Political Sciences, University of Tehran.

3 Professor at International Relations, University of Tehran

Abstract

Health tourism is considered one of the leading industries in the global economy. more than 800 million people apply for health tourism in the world every year, and its economy was about $ 4.2 trillion according to the Global Wellness Institute report, 2017. While our country's share of it was very small.

The negative image of Iran is one of the important reasons for not choosing Iran as a health tourism destination. The negative image is created both by others and oneself which the second is called “the self-negative image”. In this research, the author is looking to respond to the question of how the negative image of our country in the international arena has caused such damage to the country's health tourism economy?

Factors such as human rights convictions, violations of international conventions in the protection of diplomatic premises the rights of dual nationals, and the way to manage internal crises have been analyzed through a descriptive- analysis method based on collecting library and internet data from scientific books, articles, reliable internal and international resources and a statistical comparison in the years these variables were more intense in Iran and also comparing the active countries in this field that were less affected by them concluded that the above factors have had a significant impact on creating a negative image of Iran in the minds of health tourists, so that despite the existence of good potential, Iran is not a safe destination for health tourists.

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International Studies Journal (ISJ)

Articles in Press, Accepted Manuscript
Available Online from 14 February 2024

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